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The value of virtual tours: Why they’re worth every penny

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CAPTUR3D | Posted January 19, 2024

  • Virtual Tours

Get ready to experience a whole new way to engage your audience as virtual tours take centre stage. In today’s digitally-driven world, businesses across various industries are leveraging the power of virtual tours to captivate their audiences, enhance engagement, and drive success. Virtual tours have proven to be a game-changer, providing an immersive experience that goes beyond traditional marketing methods. With just a few clicks, viewers are transported to a different time and place, exploring every nook and cranny of a property, historical site, museum, art gallery or university campus, feeling as if they’re physically there. Join us as we explore the undeniable value of virtual tours across different industries and shed light on how they revolutionise the way we engage with spaces.

What are virtual tours?

Virtual tours, also known as 360-degree tours or 3D tours, are a form of multimedia content that allows users to explore a location or property remotely. Using a combination of digital twin technology, high-resolution images, videos, and interactive elements, virtual tours provide an immersive and realistic experience that goes beyond traditional photographs or videos. 

Virtual tours have gained popularity in recent years due to advancements in technology and the increasing demand for immersive experiences. They have become a valuable tool for various industries, including real estate, travel, hospitality, education, and retail. By offering a more interactive and engaging way to showcase locations and properties, virtual tours have the power to captivate audiences and drive interest and sales. In the following sections, we will explore how to create a virtual tour, the benefits of virtual tours in different industries and how this technology is transforming the way we experience the world.

The benefits of virtual tours

Virtual tours offer a multitude of benefits that make them a powerful tool for businesses and individuals alike. One of the main advantages of virtual tours is their ability to provide an immersive and realistic experience. Unlike static images or videos, virtual tours allow users to explore a location or property at their own pace, giving them a sense of control and freedom. Users can navigate through rooms, zoom in on details, and interact with specific elements, creating a personalised and interactive experience. This level of engagement can leave a lasting impression on users and make them more likely to remember and share their experience with others.

Another benefit of virtual tours is their ability to save time and resources. In industries such as real estate, travel, and hospitality, virtual tours can eliminate the need for physical visits or extensive documentation. Potential buyers or guests can explore properties or destinations remotely, saving time and money on travel expenses. Additionally, virtual tours can reduce the workload for professionals in these industries, as they can showcase multiple properties or destinations to a wider audience without the need for individual appointments or presentations. This increased efficiency can lead to higher productivity and revenue for businesses.

Virtual tours also offer a solution to geographical limitations. Users from around the world can access virtual tours and experience locations or properties that would otherwise be out of reach. This opens up new opportunities for businesses to reach a global audience and attract customers from different regions.

Finally, virtual tours are also a valuable tool for education as they allow students to explore historical sites, museums, or universities without leaving the classroom. This level of accessibility and inclusivity can enhance learning experiences and provide a deeper understanding of different subjects.

How to create a virtual tour

By utilising specialised cameras and software, virtual tour creators capture a location from multiple angles, allowing users to navigate through the space, zoom in on details, and interact with specific points of interest. Whether it’s a famous landmark, a luxury property, or an educational institution, virtual tours can transport users to any location, providing a sense of presence and engagement that is unmatched by other mediums. Virtual tours can be accessed through websites, mobile apps, or virtual reality headsets, making them accessible to a wide range of users.

CAPTUR3D offers an all-in-one solution for creating virtual tours and goes beyond other platforms by offering a comprehensive content management solution that streamlines the entire process. Here’s how it works;

  1. Scan your space with Matterport
    Using a Matterport Pro2 or Pro3 camera, scan your space and generate your digital twin
  2. Add your digital twin to CAPTUR3D
    Once you capture a space with a Matterport camera, seamlessly upload the scans to CAPTUR3D.
  3. Customise your virtual tour
    The platform then becomes a hub of creativity and customisation, empowering users with a suite of best-in-class software tools. From enhancing tours with virtual staging assets to embedding media and creating overlays with customizable menus and navigation, CAPTUR3D elevates the virtual tour experience to new heights. Additionally, users can effortlessly generate 2D and 3D floor plans and site plans directly from any Matterport scan, providing a comprehensive view of the spatial layout. This all-in-one approach distinguishes CAPTUR3D as a versatile and powerful solution for content management in the realm of virtual tours, catering to a diverse range of industries and applications.


Are you ready to embrace the power of virtual tours for your business? Sign up to CAPTUR3D for a 30 day free trial today and receive 75 CAPTUR3D credits to try our services.

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