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The value of virtual tours: Why they’re worth every penny

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CAPTUR3D | Posted January 19, 2024

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What exactly are virtual tours?

Think of virtual tours as 360-degree journeys powered by digital twin technology. High-resolution images, videos, and interactive elements combine to create a realistic and engaging experience. Gaining popularity alongside advancements in tech, virtual tours empower various industries, including:

  • Real estate
    Showcase properties remotely, allowing potential buyers to explore at their own pace.
  • Travel & hospitality
    Take viewers on virtual vacations to historic landmarks, showcase the best features of a hotel and attract visitors from around the globe.
  • Education
    Immerse students in historical sites or museums and tell an educational story worth remembering. Overall, enhancing learning experiences.
  • Retail
    Allow customers to virtually browse products and explore store layouts.

Why virtual tours are a game changer for engagement

As attention spans grow shorter and we’re constantly bombarded with content, gaining and maintaining engagement is harder and more important than ever. When it comes to visual marketing, virtual tours take centre stage, offering an immersive experience that far surpasses traditional photos and videos. With just a few clicks, viewers are transported anywhere – a historical landmark, a chic art gallery, or even a university campus – feeling ever more connected with the location.

The benefits of going virtual

Virtual tours aren’t just a cool gimmick; they offer a multitude of advantages for businesses and individuals, particularly real estate agents.

The benefits of virtual tours for realtors

  • Generate qualified leads: Attract serious buyers with immersive virtual tours. Potential buyers can explore properties in detail at their own pace, weeding out those who wouldn’t be a good fit for the space. This allows you to focus your time and energy on qualified leads, increasing lead conversion rates.
  • Seamless lead capture
    Don’t let captivated viewers slip away! CAPTUR3D’s pop-up form feature allows you to capture contact information directly within the virtual tour itself. This maintains a smooth user experience while ensuring you capture valuable leads for follow-up.
  • 24/7 open house
    Virtual tours work tirelessly! Showcase your properties 24/7, allowing potential buyers to explore even outside of business hours or when they’re geographically limited. This broadens your reach and increases the potential for qualified leads.

The benefits of virtual tours for potential buyers

  • Virtual visits from anywhere: Virtual tours allow potential buyers to explore properties from the comfort of their couch! This eliminates the need for them to attend open houses or schedule appointments. Virtual tours allow buyers to explore properties at their own pace, from anywhere in the world. This is particularly beneficial for overseas or offshore buyers who may not be able to visit properties in person.
  • Informed decisions
    Buyers can gain a deeper understanding of a property before ever stepping inside. Virtual tours provide a comprehensive view of the space, allowing them to assess layouts, envision furniture placement, and identify potential deal-breakers – all before scheduling an in-person viewing.
  • Shorter sales cycles
    Buyers can absolutely fall in love with a property virtually, so virtual tours can significantly shorten the sales cycle. Once they’ve explored a property virtually and know it ticks all their boxes, they’re more likely to schedule a showing and potentially make an offer sooner.

Reduced costs for everyone
Virtual tours are a win-win for both realtors and potential buyers. By eliminating the need for unnecessary open houses or property visits for unqualified leads, realtors save time and money. Buyers benefit by saving time on travel and avoiding in-person viewings of properties that ultimately wouldn’t be a good fit. This creates a more efficient and cost-effective experience for everyone involved.

How to create a virtual tour

By utilising specialised cameras and software, virtual tour creators capture a location from multiple angles, allowing users to navigate through the space, zoom in on details, and interact with specific points of interest. Whether it’s a famous landmark, a luxury property, or an educational institution, virtual tours can transport users to any location, providing a sense of presence and engagement that is unmatched by other mediums. Virtual tours can be accessed through websites, mobile apps, or virtual reality headsets, making them accessible to a wide range of users.

CAPTUR3D offers an all-in-one solution for creating virtual tours and goes beyond other platforms by offering a comprehensive content management solution that streamlines the entire process. Here’s how it works;

  1. Scan your space with Matterport
    Using a Matterport Pro2 or Pro3 camera, scan your space and generate your digital twin
  2. Add your digital twin to CAPTUR3D
    Once you capture a space with a Matterport camera, seamlessly upload the scans to CAPTUR3D.
  3. Customise your virtual tour
    The platform then becomes a hub of creativity and customisation, empowering users with a suite of best-in-class software tools. From enhancing tours with virtual staging assets to embedding media and creating overlays with customisable menus and navigation, CAPTUR3D elevates the virtual tour experience to new heights. Additionally, users can effortlessly generate 2D and 3D floor plans and site plans directly from any Matterport scan, providing a comprehensive view of the spatial layout. This all-in-one approach distinguishes CAPTUR3D as a versatile and powerful solution for content management in the realm of virtual tours, catering to a diverse range of industries and applications.

Are you ready to embrace the power of virtual tours for your business? Sign up to CAPTUR3D for a 30 day free trial today and receive 75 CAPTUR3D credits to try our services.

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